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电子商务技术扩散因素模型与实证研究,电子商务[CQVIP免费论文网]谈文范文,电子商务[CQVIP免费论文网]谈文如何写,电子商务[CQVIP免费论文网]谈文如何写大纲

时间: 2016-8-20 7:17:53    作者: 佚名    来源:中国论文    查看:

电子商务作为一种新兴的商业模式,具有极大的潜力推动企业“打破”原有发展战略的束缚,彻底改变企业的运作流程,增强企业与客户和供应商的联系,开拓新的市场。企业采纳电子商务并且成功实施该技术以后可以有效提升品牌知名度和企业形象,降低运营成本,提高员工的工作效率,提供更加及时和完备的...

电子商务作为一种新兴的商业模式,具有极大的潜力推动企业“打破”原有发展战略的束缚,彻底改变企业的运作流程,增强企业与客户和供应商的联系,开拓新的市场。企业采纳电子商务并且成功实施该技术以后可以有效提升品牌知名度和企业形象,降低运营成本,提高员工的工作效率,提供更加及时和完备的售后服务,从而使企业在激烈的竞争环境中赢得竞争优势。随着电子商务技术成为企业普遍关注的热点,如何促进电子商务技术在潜在的采纳企业中有效扩散引起了学者们的广泛关注。尽管电子商务技术有着提高企业效率、增进企业间合作共赢的巨大潜力,但是这种潜力最终能否实现,取决于用户如何采纳和使用该技术。作为电子商务技术的最终使用者,企业在日常工作中能否有效使用电子商务技术,决定了电子商务技术真实的价值和影响。目前,尽管基于互联网的电子商务技术具有各种潜在优势并开始在我国企业中得到应用,但从整体来看,我国企业的电子商务技术应用水平还十分有限。过去国内外学者们对影响电子商务技术扩散的因素进行过很多研究,也取得了一定的研究成果,但针对我国企业的实际情况进行的研究却不多见。本论文结合有关研究课题,以创新扩散理论为基础,并结合信任理论和技术——组织——环境(TOE)研究框架,对电子商务技术扩散的影响因素进行了实证研究。论文以电子商务技术扩散的影响因素为研究对象,分析了以互联网技术为基础的电子商务技术扩散过程中不同阶段的影响因素及其作用。
论文首先对电子商务技术及其扩散的概念进行了界定,之后概括了电子商务技术扩散系统的构成,并且对电子商务技术扩散过程进行了分析,论文把电子商务技术扩散过程分为两个阶段:技术采纳阶段和技术整合阶段。然后论文深入分析了电子商务技术扩散的影响因素及其作用,论文把电子商务技术扩散的影响因素归纳为三类,即技术层面的影响因素、组织层面的影响因素和环境层面的影响因素。在以上分析的基础上,本文以Rogers的创新扩散理论和信任理论为基础,并结合TOE研究框架,构建了一个全面研究电子商务技术扩散过程及其影响因素的概念模型,并在此模型基础上提出了论文的研究假设。在概念模型与研究假设的基础上,论文从研究对象的选择、问卷设计与数据收集、变量的测量和分析方法等方面对实证分析进行了方案设计,分析了结构方程模型的原理与基本程序,构建了各变量的测量量表,以SPSS13.0为数据分析研究工具,对收集到的数据进行描述性统计分析及量表的信度和效度检验。描述性统计分析结果表明,所搜集的数据样本基本符合实际情况。信度和效度检验的结果表明,本研究整体具有较高的信度和效度。为验证所提出的概念模型和研究假设,本文根据结构方程模型的分析过程,对构建的理论模型进行实证分析。通过相关统计软件,对假设的理论模型进行评估,主要是对测量模型和结构模型进行分析,并计算评估各类适配度指标。在此分析基础上,提出了具有理论基础的影响因素模型,同时与进行修正的原始假设模型进行相关参数的比较,从而确定了本论文最终理论模型。并根据不同模型之间的比较,进一步分析模型中的相关内容。而后对论文提出的假设进行了检验,并对其原因及意义进行了讨论。
最后,提出了加速电子商务技术扩散的对策建议。论文经过实证分析,研究结果显示企业规模、企业对电子商务技术的信任、高层管理者的支持以及企业之间的信任关系等因素对于电子商务的采纳作用效果显著,同时与电子商务技术的特点、中介组织的作用以及企业所处的环境密切相关;企业电子商务的技术整合阶段则与技术特点和企业本身的特点,包括企业内部的IT环境和企业规模等有很紧密的关系。在研究过程中,本文全面借鉴已有的研究成果,深入挖掘创新扩散理论、结构方程模型等相关理论中的合理成分,并系统提出了电子商务技术扩散影响因素概念模型与研究假设,设计研究方案并测量分析数据,应用结构方程模型方法进行概念模型分析与假设条件检验,这使得本文在理论上有所创新的同时,在实践中也具有一定的指导意义。
【关键词】 电子商务; 技术扩散; 技术采纳; 技术整合; 技术-组织-环境(TOE)研究框架;
 E-business, as a fresh business model, has great potential to break the shackles of the original corporate strategy, change ompletely the operation of business processes, enhance the links of customers and suppliers and open up a new market. After adopting e-commerce and sucessfully implementing the tecknology, enterprises can enhance effectively the company’s brand awareness and corporate image, reduce operating costs, improve the efficiency of the staff and provide more timely and complete after-sales service,so as to gain a competitive advantage in the fierce competition.With the more concern about the e-business technology, how to make it effuse effectively in the portential adopted enterises draws scholars extensive attention. E-business technology has the great potential to improve enterprise efficiency and promote inter-firm cooperation and win-win situation, but whether the potential can be realized depends on hoe users adopt and use the technology. As the end-user, whether enterprises can use the technology effectively decides its real value and impact. Nowadays internet-based e-business technology begins to be applied in China’s enterprises with a variety of potential advantages, but the application level is very limited. Domestic and foreign scholars had carried out many studies and had also made some research results, but studies against the actual situation of China’s enterprises are rare. Based on Innovation Diffusion Theory and Trust Theory, the paper combines many study topics, uses Technology-Organization-Environment(TOE) Framework and carries out an empirical study of the impact factors of the proliferation of e-business technology.It takes the proliferation of e-business technology as the object and analyses the impact factors and the function in the course of the diffusion of the internet-based e-business technology. It first defines the e-business technology and its diffusion, and then generalizes the composition of the diffusion system. It splits the diffusion course into two stages: technology adoption stage and technology integration stage. And then it analyses its influencing factors and their roles. It generalizes the factors into the technical factors, organizational factors and the environmental factors.Based on Rogers’s innovation diffusion theory, the paper combines trust theory and technology-organization-environment research framework into a comprehensive model to study the diffusion impact factors and the role, and based on it, the paper further proposes the model’s assumption. After the construction of conceptual model and proposition of research hypothesis, the empirical research scheme is designed with the following factors taken into consideration: selection of research target, questionnaire design, data collection, variable measurement and analysis method. Structural equation model’s theorem and basic process are analyzed. Then, the measurement table of variables is constructed. And uses SPSS13.0 to carry out the line analysis of descriptive statistics and scale reliability and validity testing. The analysis shows that sample data corresponds with the actual situation. And the testing result shows that the study has a higher overall reliability and validity.To test the conceptual model and research assumption, the paper takes the empirical analysis the constructed theoretical model according to structural equation model analysis. And based on that, it proposes the theoretical model based on impact factors. And at the same time it makes comparison of relavant parameters with the amended original assumption model. Thereby it fixes its final theoretical model, and further analyzes the relavant content in the model according to the comparison between different models. Then it tests the assumption and discusses the reason. Finally, it proposes the suggestion to accelerate the proliferation of enterprise e-commerce technology.After empirical Analysis, the result shows that factors like scale, confidence in e-commerce technology, the support of senior managers and the relationship of trust between enterprises play a significant role on the adoption of e-business, and are closely related to the characteristics of e-commerce technology, the role of intermediary organizations and the business environment. The implementation phase is closely related to the characteristics of the enterprise itself, including the enterprise IT environment and the scale.The paper takes a comprehensive reference of the existing research results digging deeply the innovation diffusion theory. And based on that, it systematically proposes the conceptual model and research hypothesis of the influencing factors of the e-commerce technology diffusion. Research scheme is designed and data are analyzed. With the application of structural equation model, the conceptual model is analyzed and the hypothesized conditions are tested. As a result, the paper is theoretically innovative, while it is of significance in the guidance of practice.
【Key words】 E-Business; Technology Diffusion; Technology Adoption; Technology Integration; Technology-organization-environment(TOE) Framework;

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