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时间: 2016-8-20 7:15:15    作者: 佚名    来源:中国论文    查看:

从我国酒店目前状况看,国际竞争力不强。其主要原因有:国有酒店数量众多,且效益不佳,出现严重的结构性过剩;私营酒店的发展障碍较多;国内度假酒店的建设存在资源的严重浪费;现有的组织结构严重制约酒店的发展;酒店时权经营不规范;星级结构不合理,发展失控;绿色酒店发展过程中存在严重误区;建立在各级行政权利基础...

从我国酒店目前状况看,国际竞争力不强。其主要原因有:国有酒店数量众多,且效益不佳,出现严重的结构性过剩;私营酒店的发展障碍较多;国内度假酒店的建设存在资源的严重浪费;现有的组织结构严重制约酒店的发展;酒店时权经营不规范;星级结构不合理,发展失控;绿色酒店发展过程中存在严重误区;建立在各级行政权利基础上的行政垄断型结构极不适应市场经济条件下酒店的发展;国内酒店盲目经营,而国外酒店施加的压力却与同俱增。在入世的新形势下,随着大众化旅游消费趋势的日益增强,在服务贸易总协定框架下的我国酒店存在众多的挑战和发展机遇。为更好地利用资源,提高我国酒店在国际市场上的地位,形成我国特色的酒店经营机制,对酒店国际竞争力的研究是十分必要的。 本文立足于使酒店在提升国际竞争力方面更具有理论依据,使酒店的投资更具有科学性,使酒店及时做出预警分析,防患于未然,满足酒店在机制创新、人才培养、提高质量、品牌建设、特色经营、强化管理、网络建设、提高预算水平等多方面的需要,在总结他人研究的基础上,结合近年来我国酒店提升国际竞争力的实践,对我国酒店提升国际竞争力问题进行系统分析,探讨我国酒店提升国际竞争力的重要性和可行性,研究分析酒店国际竞争力的影响因素,据此确立酒店国际竞争力的评价指标体系,建立酒店国际竞争力的评价模型,进行量化分析,对酒店国际竞争力进行排序和优劣势分析,明确酒店提升国际竞争力应遵循评估酒店的发展潜力、选择区域、确定投资主体、市场定位、选择人员与培训、进入市场的运作方式,提出提升酒店国际竞争力的主要对策建议,包括完善外部经营环境方面应采取实施信息化管理、营造酒店的国际竞争环境、实施酒店跨国经营的合作竞争、打造酒店的国际竞争优势和优化酒店结构等对策,在改进内部经营策略方面应实施以度假酒店为重的差异化经营策略、以人力资源为主的集中化经营策略和以酒店档次为准的匹配化经营策略,确定“以亚太地区为重点,以提升国际竞争力为纽带,突出我国的文化特色,最终在全球范围内建立国际酒店连锁集团”的整体经营目标。 本文以酒店管理理论、竞争理论和跨国经营理论为基础,运用比较经济学和统计分析的方法,将理论研究与实证研究相结合,定性分析与定量分析相结合,针对我国旅游业的迅猛发展趋势,为我国酒店的发展明确方向。希望此文能对我国酒店提升国际竞争力提供有益的启示和帮助。
【关键词】 酒店; 国际竞争力; 评价;
 Seeing from current situation of Chinese hotel industry, the international competition ability is extremely not strong. The main problem appears: The quantity of the state-owned hotel is numerous, the benefits are not good with the situation of the serious structure surplus; The obstacle of the private-owned hotel is much more on its progress; the development of the domestic Holiday-style hotel result in the resources serious waste; The organizational structure seriously hold back the development of the hotel; The current time-sharing management does not conform to the standard; The development of hotel is out of control, the hotel star-level structure is not reasonable; In the developing process of the green hotel in our country exists some serious misunderstandings; the structure of monopolized administration based on every administrative levels is not fit for the development of the hotel, The domestic hotel runs blindly along with the pressure from the hotel abroad increasing steadily. However, when joining the WTO, with the increasing popularity of the tourism, the Chinese hotel industry also have developing opportunity in the frame of the total agreement of the service-trade. For the sake of making better use of the resource abroad, increasing the domestic hotel’s statue in the international market, forming the management mechanism of hotel of Chinese characteristic, it is very necessary to research the international competition ability of Chinese hotel.The paper is on the base of providing more theoretical for hotel in the promotion of international competition ability, making the investment of hotel more scientific, making the hotel have the ability of making the early warning analysis in time and taking preventive measures, satisfying the demand of hotel in "mechanism creative, educating the talent, maliciously grasping the quality, brand development, characteristic management, enhancing the management, network development, increasing budget etc."In this paper we join together with the practice of promoting international competition ability in recent years on the foundation of summarizing the formers’ research, analyze the problem of promoting international competition ability, inquiry into its importance and possibility of Chinese hotel promoting the international competition ability, research and analysize the influencing factors of the international competitiveness, establish the appraisable index system of the international competitiveness of the hotel in view of above, furtherly , set up the appraisable model of the international hotel competitiveness by which to analysize it quantitatively , put the international hotel competitiveness in order, and analysize its strengthness and weakness .Basing on these above ,we confirm the principle of how to improve the international competitiveness we should conform to ,that is, appraising the hotel’s developing potentialities, selecting the right area .confirming the investment property and marketing localization, selecting and training the staff, the way accessing the market .On the basis of these, we propose thesuggestion of how to improving our international competitive advantages .including carrying out the informational management, building the international competitive envirment of the hotel .operating the hotel across the world in the cooperative-competitive way, creating the international competitive advantages and optimizing the hotel’s construction ,etc. That’s to perfect the operating envirment outside. On the interal side, we can carry out the differential operating tactics on the hotels for holidays, concentrating operation around human resource and matching operation tactics according to the level of the hotel. Furtherly, we put "focusing Asia-Pacific region, regarding promoting the international competition ability as the target, featuring Chinese characteristic in culture and ending up with establishing the international hotel chain group in the scope of world." as our final struggling target.
【Key words】 Hotel; International competition ability; Appraisal;


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